Be a part of top-level international motor racing through a partnership with James. Your business & your customers will benefit from brand exposure, race hospitality, team building opportunities & an ongoing relationship with James.

James is now seeking partners for the 2025 season & beyond. To find out more & explore what a partnership can do for your business & customers, then please do get in touch.

The Mercedes-AMG PETRONAS Esports Team
The Mercedes-AMG PETRONAS Esports Team leads the silver arrows into the virtual world, competing in a range of sim-racing tournaments which include: F1 Esports, ESL R1, V10R and the Le Mans Virtual Series.
Drive Lounge
Cutting-edge racing simulators with a multi-format race experience in an immersive space where you can socialise, play, watch and have fun!
Lovemore sports
Unlock your full potential with our bespoke sports marketing expertise for athletes, rights holders and brands.